When should you validate?

You want to explore the market potential of a business idea

You want to find new areas of growth for your organization

You want to reduce the risk of launching a product that the market does not want or need

How to validate

In our 1-week topic validation sprint, we discover a series of significant data points to increase our confidence in each idea.

Full consideration and evaluation of your business model.

Formulation of hypotheses based on your business model and initial evaluation.

Provision of market potential insights and a detailed financial view at customer level.

Our Toolkit

Hypothesis log

Lean Canvas

Unit economics

Business model

Market sizing

User interviews

User surveys

Competitor analysis

Diversification Study

Learn how innovation can drive your organization’s shareholder value

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Your users won’t tell you what they need. To gain these invaluable insights, our specialised toolset uses problem framing and ideation techniques to collect responses and generate solutions.

Our Toolkit

Task checklist

Assumption mapping

User personas

Design sprints


Value propositions

Lo-Fidelity prototypes

Problem-solution Trees

Focus groups

User observations

User interviews

Prototype & test

Through prototyping, you can quickly reduce the uncertainty of building a product that nobody wants.

Is the product usable, and does it effectively address the problems identified?

Product UX Validation

Is the product highly valuable to the user, and is the user willing to pay for it?

Product desirability validation

Is there enough market demand for the product?

Market demand validation

Our Toolkit

Concierge MVPs

High-fidelity prototypes

Smoke tests

Letters of intent


Wizard of Oz test


Product surveys

Usability testing


Results within 2-4 weeks

Deep problem and market understanding

Solution visualization

Value proposition

Next stepBuild & Launch

Launch your product within 3 months.

Curious how your organization can innovate with us?

  • 20 minutes of our time
  • innovation introduction
  • find the right opportunities
  • business model feedback from an expert
  • discuss collaboration

Sebastian Drescher

Associate Partner