The great myths of corporate innovation

Alexander Mahr General, Opinion

Reading Time: 5 minutes Recently, I have written about ‘why’ your company should invest heavily in innovation, even in recession times. Now, the obvious next question is ‘how’. Let’s start with some lessons learned on ‘how not to’. In my career, I have seen some very persistent myths of corporate innovation over and over again and it is time to bring them to an …

Why heavily invest in corporate innovation in a recession? Here is your boardroom storyline…

Alexander Mahr Opinion

Reading Time: 2 minutes It is really funny: in good times, executives don’t really see the need to innovate (“Why take risk? Everything is fine!”) and in bad times, they are too scared to touch what is left to pay out as dividends in order to keep the shareholders somewhat happy. This is not really foresighted. On the brink of a recession, as in …