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Finding growth from your core: know how and when to pursue market penetration
A strategic focus on market penetration cemented Coca-Cola as one of the today's most globally recognized brands. Innovation of the core business remains the cornerstone of growth for most companies. But it will only take you so far. With pervasive challenges such as market saturation, competitive pressures, macroeconomic uncertainty, and the risk of diminishing returns, is investing in the core business alone enough?
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